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Greetings!
Outdoor
advertising has often been thought of as a "broad brush," frequently
used to top-off a media plan at the mercy of budget remnants. However, high
impressions and low cost aren't the only things appealing about truckside.
At
LogoMotion, we don't just provide advertising space,
we uncover every client's specific objectives and then build each campaign targeted
to deliver results!
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Demographic Strategy
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 Strong knowledge
and a deep understanding of viewer demographics, market data, traffic
patterns, and other necessary planning criteria, enables us to provide
everything needed for you to make an informed decision.
According to the Arbitron
Outdoor Study, those wishing to target upscale consumers
should consider Outdoor media.
Other
majority findings about those spending the most time in traffic (vehicle
and pedestrian) include:
- College educated
- Full-time income in
excess of $75,000
- Own a home, and have
children living at home
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Geographic Target
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 Knowing the
strategic target demographic is key in determining
the vehicle type and the geographical area that will deliver the best
results within a market. Once the area has been identified, coverage is
validated with GPS tracking.
Our proof-of-performance (P-O-P) data is
delivered promptly, and clearly depicts a job well done! The
comprehensive P-O-P package includes:
- Design Summary (artwork)
- GPS Mapping
- Completion Report
- Affidavits of Installation
- Photo Gallery (each panel/every unit)
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Production - An Arm & Leg?
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 Truckside is in
a class of its own. Though it is often confused with mobile-billboards,
or associated with bus-wraps - it's really quite different!
Production doesn't eat up the budget
with truckside advertising... It is a fraction of the cost of
wrapping a bus, and very comparable to traditional outdoor!
It offers the most visible form of
outdoor available and provides many of the benefits of numerous other
forms of advertising combined.
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Request Our Media Kit
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Have
our media kit at your fingertips! Simply send us an e- mail indicating whether you
would prefer to receive the electronic version or hardcopy media kit, and
we'll get it out to you right away!
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TRUCKSIDE ADS
WORK OVERTIME
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LogoMotion brings added value with
special event appearances. Due to the mobility, vehicles can be relocated
for special events, photo-shoots, etc.
Advertisers have tapped into the
flexibility to have vehicles from their campaign make appearances ranging
from high school basketball tournaments to NCAA and NFL events.
Truckside should not be confused with
mobile- billboards. While it can provide many similar benefits as a
mobile-billboard, truckside is usually planned and purchased more along
the lines of traditional outdoor.
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Our new web site will be launched
shortly!
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