• - 360 DEGREE VISUAL IMPACT
• - BREAKS THROUGH AD CLUTTER
• - COST EFFECTIVE
• - UNAVOIDABLE
• - ON THE MOVE ALL DAY LONG

A benchmark study, conducted by National Family Opinion for the market research firm known as The Singer Group, revealed results that indicate the effectiveness of this medium. The study involved more than 50 adults and compared opinions of those in Minneapolis (exposed to the campaign via print, broadcast, traditional outdoor and Truckside advertising) to those in Detroit who received everything other than the Truckside ads. Articles giving additional details regarding this survey were provided by Media Life Magazine and the OAAA.

1. Can you provide detailed demographic information, DECs, etc? Absolutely. You will be provided with demographics, traffic data, DECs, and additional information necessary for planning.
2. What size trucks are available? Most commonly the vehicles used range from 18-24 feet in length. However, various types and sizes are available to best fit specific campaign goals.
3. How cost effective is this medium? Truckside advertising is one of the most cost effective media available, with a CPM typically running below $2.00
4. Are the advertisements inspected and maintained? Vehicles are washed and inspected regularly and are maintained at very high standards.
5. What happens if the graphics get damaged? On the rare occasion that graphics are damaged they are replaced by LogoMotion.
6. What kind of proof-of-performance is provided? GPS mapping is provided for route tracking, as well as installation affidavits, images, and reports.
7. What type of flight durations are supported? We do not require a minimum buy, and support any flight duration necessary.
8. What about production? Depending on your needs, we provide various production options to meet frequent changes or long term installations.
9. Who do I contact with planning questions? The central office can be reached at 866.900.5646.