FAQ

  1. Can you provide detailed demographic information, DECs, etc?
    Absolutely. You will be provided with demographics, traffic data, DECs, and additional information necessary for planning.
  2. What size trucks are available?
    Most commonly the vehicles used range from 18-24 feet in length. However, various types and sizes are available to best fit specific campaign goals.
  3. What do these trucks haul, and where are they going?
    It really depends on your needs. Most vehicles are delivering "general freight," which can consist of paper products, household goods, grocery items, dry packaged materials, etc. For specific targets, it may be determined that it is best to utilize a certain vehicle type such as a publication distributor that will be reaching convenient stores ñ or food distributors that will be delivering to grocery stores. We will work with you to identify your needs.
  4. Can I avoid a certain vehicle type or delivery location?
    Of course. We avoid alcohol and tobacco distribution vehicles unless requested, but we will accommodate your needs to ensure no conflict of interest or discomfort.
  5. How cost effective is this medium?
    Truckside advertising is one of the most cost effective media available, with a CPM typically running below $2.00
  6. Are the advertisements inspected and maintained?
    Vehicles are washed and inspected regularly and are maintained at very high standards.
  7. Who's driving?
    We are very selective in the companies that we work with, and ensure all maintain high safety ratings and require drivers hold a CDL, which requires vehicle operators have good driving and safety records.
  8. What happens if the graphics get damaged?
    On the rare occasion that graphics are damaged they are replaced by LogoMotion as quickly as possible, at no charge to you. Your campaign will be credited for any lost time, according to terms defined in the contract.
  9. What kind of proof-of-performance is provided?
    GPS mapping is provided for route tracking, as well as installation affidavits, images, and reports.
  10. What type of flight durations are supported?
    We do not require a minimum buy, and support any flight duration necessary.
  11. How does production work?
    Depending on your needs, we provide various production options to meet frequent changes or long term installations. Graphics are printed on flexible vinyl, installed and removed with the "turn-key" production charge. Our network of installers is ready to have your campaign posted, when you need it!
  12. Who do I contact with planning questions?
    There are sales representatives and project managers across the country that can assist you in every aspect of campaign development. The best place to start is with the central office, which can be reached at 866.900.5646.

 

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