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FAQ
- Can you provide detailed demographic information,
DECs, etc?
Absolutely. You will be provided with demographics,
traffic data, DECs, and additional information necessary
for planning.
- What size trucks are available?
Most commonly the vehicles used range from 18-24 feet in
length. However, various types and sizes are available
to best fit specific campaign goals.
- What do these trucks haul, and where are they going?
It really depends on your needs. Most vehicles are
delivering "general freight," which can consist of paper
products, household goods, grocery items, dry packaged
materials, etc. For specific targets, it may be
determined that it is best to utilize a certain vehicle
type such as a publication distributor that will be
reaching convenient stores ñ or food distributors that
will be delivering to grocery stores. We will work with
you to identify your needs.
- Can I avoid a certain vehicle type or delivery
location?
Of course. We avoid alcohol and tobacco distribution
vehicles unless requested, but we will accommodate your
needs to ensure no conflict of interest or discomfort.
- How cost effective is this medium?
Truckside advertising is one of the most cost effective
media available, with a CPM typically running below
$2.00
- Are the advertisements inspected and maintained?
Vehicles are washed and inspected regularly and are
maintained at very high standards.
- Who's driving?
We are very selective in the
companies that we work with, and ensure all maintain
high safety ratings and require drivers hold a CDL,
which requires vehicle operators have good driving and
safety records.
- What happens if the graphics get damaged?
On the rare occasion that graphics are damaged they are
replaced by LogoMotion as quickly as possible, at no
charge to you. Your campaign will be credited for any
lost time, according to terms defined in the contract.
- What kind of proof-of-performance is provided?
GPS mapping is provided for route tracking, as well as
installation affidavits, images, and reports.
- What type of flight durations are supported?
We do not require a minimum buy, and support any flight
duration necessary.
- How does production work?
Depending on your needs, we provide various production
options to meet frequent changes or long term
installations. Graphics are printed on flexible vinyl,
installed and removed with the "turn-key" production
charge. Our network of installers is ready to have your
campaign posted, when you need it!
- Who do I contact with planning questions?
There are sales representatives and project managers
across the country that can assist you in every aspect
of campaign development. The best place to start is with
the central office, which can be reached at
866.900.5646.
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